vastkt.blogg.se - Shorts video tiktok

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over the next several weeks, the company says. users starting today, and will expand to all of the U.S. YouTube Shorts’ video creation tools will begin to roll out to U.S. So far, however, TikTok rivals have often seen creators simply repurposing their TikTok videos for use on other platforms - not developing original content for each of the three: TikTok, Reels and Spotlight. That bridging of ecosystems, I think is an important part of this,” he adds.

And then from YouTube, you could also initiate creation into Shorts. “You can take a step forward into YouTube or even YouTube Music in the foreseeable future. “There’s a two-way door here where we’re building a short-form video ecosystem,” explains Sherman. Longer-term, YouTube believes Shorts will differentiate itself from others on the market by way of its connection to the larger YouTube platform. The YouTube Shorts product is still considered a beta, as YouTube expects to iterate on the Shorts experience over time, and respond to user feedback as it develops new features.

“And it’s really important that we build this in partnership with the creator community…and for that matter, even more broadly, the same goes for viewers and our partners in the music industry,” Sherman adds. Now, we’re really keen to take a step forward into this new world of video that’s really native to the phone,” he says. And that was really based around video that’s created on the desktop - digital cameras, desktop computers and video editing software. “We’re the original user generated video platform. “I think Shorts and short-form video has come to feel like a natural progression for YouTube,” noted YouTube’s Todd Sherman, the product lead for YouTube Shorts. But in YouTube’s case, it’s even more critical to offer support for short-form video to stay relevant in a market where TikTok has become one of the most downloaded mobile apps and a preferred tool for watching video content on mobile devices. Instagram and Snapchat have done the same with Reels and Spotlight, respectively. YouTube, of course, isn’t the first social platform to copy TikTok. because the country banned TikTok last year, helping to boost other short-form video apps as a result. But the Indian market is not representative of how Shorts may fare in the U.S.

However, YouTube wouldn’t say how many creators had adopted the product, nor how many Shorts videos have been produced. Since its launch in India, the YouTube Shorts player has passed 6.5 billion daily views globally.